Tag: #leolandia

Comunicati Stampa

Masha and the Bear take centre stage at Leolandia for 2017

Expanded area for family stars and their fans planned for major theme park

In 2016 Masha and the Bear were the guests of honour. In 2017 they will have a major role. Maurizio Distefano Licensing, which manages licensing for the brand in Italy and Switzerland, has announced that Italy’s enormously popular Leolandia theme park will expand its successful Masha and the Bear area for the 2017 season, with many new features.

Admirers of the little Masha and her friend Bear will now have an even bigger area in which to meet their heroes in person, be photographed with them, watch the shows and have fun in the setting of the amusement park of choice for most Italian families.

With its six themed areas and 40 attractions for all ages, including a rich entertainment offering and themed areas like The World of Animals and Minitalia (a miniature Italy), Leolandia is the largest theme park in the northwest of the country and the fastest growing in Italy.

Last year saw a record season for the park, with a strong increase in attendance and a highly successful focus on a specific target audience: Italian families with small children. The combination of Leolandia and Masha and Bear was a key part of this drive. The television series loved by a vast Italian preschool audience has proved exceptionally popular in a theme park setting; it will be an even more important feature of Leolandia’s attractions in 2017.

This initiative further expands the reach of the Masha and the Bear brand, whose growing popularity at Leolandia, and in licensing and promotion generally, reflects the outstanding results achieved throughout 2016 in Italy by the television series, which reached viewing peaks of 6.8% per episode.

This success has already inspired a 26-episode spin-off series, Masha Tales, which launched on Rai YoYo in March, a box office record-breaking movie and a long-running theatrical tour — Masha and the Bear Live Show — which has reached all of Italy’s major cities. The show has also built a strong online presence on PCs, tablets and mobile devices thanks to on-demand streaming on Chili and Infinity, the YouTube platform and the official Masha Facebook page.

Maurizio Distefano, President, MD Licensing, said: “I am delighted with the fantastic relationship we have established with Leolandia and the great achievements of the Masha and the Bear brand in the last year — and I am thrilled that the brand will be even better represented this year. Leolandia is the top amusement park for Italian families and this renewed partnership sets the stage for a memorable 2017 — for both Leolandia and Masha and the Bear. “

Senza categoria

Masha and the Bear: guests of honour at leading Italian family attraction

Leolandia amusement park celebrates 45th birthday with stars of hit children’s show

 

Maurizio Distefano Licensing has announced that the stars of the preschool animation hit Masha and the Bear will be the guests of honour during this, the 45th birthday year of Leolandia, one of Italy’s most popular amusement parks.

A fun and exciting  programme of events is planned to celebrate the 45th birthday of the park, and Masha and her big friend Bear will play a large role. Admirers of the duo will be able to meet their heroes in person, be photographed with them and have fun in Leolandia, the amusement park of choice for most Italian families.

With its six themed areas and 39 attractions for all ages, including a rich entertainment offering and attractions like The World of Animals and a miniature Italy, Leolandia, is the largest theme park in the northwest of the country and the fastest growing in Italy. It’s no surprise therefore that Leolandia and the stars of Italy’s most popular preschool television series should join forces.

Masha and her friend take centre stage at Leolandia on the back of exceptional figures for their television series and record earnings  — € 4.34 million in just 19 days — for their movie Masha and the Bear: Friends Forever. A 26 episode spin-off series, Masha Tales, began this month on Rai YoYo and the touring Masha and the Bear Live Show is reaching audiences in all of Italy’s big cities.

With a target audience of children aged 3-9, Masha and the Bear has enjoyed strong TV ratings in Italy as well as on-demand streaming on YouTube, Chili and Infinity, and a very popular Facebook page. A new spin-off series, Masha Tales, a film and a live tour have also been popular and kept brand awareness high, further boosting a very successful licensing campaign managed in Italy by Maurizio Distefano Licensing. Masha and the Bear is already one of the top licensed properties on the Italian market. Recent licenses include beachware, bicycles, bicycle accessories, confectionery, markers, colouring sets, umbrellas, bed linen, clocks and watches.

Maurizio Distefano, President and Founder MDL, says: “I am delighted that an amusement park that is such a favourite for Italian families has welcomed two of the most popular children’s characters to its birthday celebrations. This agreement underlines the success of the characters produced by Animaccord and the enormous awareness of Masha and The Bear that underpins a massively successful licensing campaign. I’m sure that we’ll be hearing much, much more from Masha and the Bear throughout 2016 and beyond.”