BRATZ®
entertainment
The Girls with passion for fashion!
Bratz® debuted in 2001 as a collection of fashion dolls that reached great success with licensed collections in multiple categories as well as the expansion into entertainment including TV and web series, a live-action movie and video games.
Today the Bratz® brand has grown into a highly followed lifestyle brand across categories with more than five million followers across social media platforms and holding the No. 1 spot as the most followed toy brand on Tik Tok.
Bratz® is ideal for licensing projects due to its bold, fashion-forward characters and distinctive style, which can easily extend into categories like apparel, cosmetics, accessories, and entertainment. Its broad target age appeals to both kids and young adults.