Maurizio Distefano Licensing is delighted to announce the partnership between Caffè Borbone and Baileys™, resulting in the launch of Baileys-flavoured cappuccino capsules compatible with Nescafé® Dolce Gusto® machines. These innovative capsules will be available across all sales channels starting at the end of November.
This partnership, established in 2023, first introduced the Baileys™ Coffee Cream within Caffè Borbone’s Coffee Cream line. Building on this success, the collaboration now evolves with a product that masterfully combines the tradition and excellence of Italian coffee with the distinctive creaminess and flavour of the world-famous Irish liqueur.
Bringing together two iconic brands, leaders in their fields, the partnership has delivered a product that embodies quality and prestige. On one hand Caffè Borbone, a symbol of Italian coffee craftsmanship, and on the other, Baileys™, a hallmark of indulgence and treating. From this partnership is born a unique line of Baileys-flavoured capsules that promise to surprise and delight consumers with their refined and indulgent taste.
This launch marks another milestone in the continuous evolution of both brands, united by their commitment to catering to consumers who value high-quality and diverse options.
“Compatibility is at the heart of our strategy to expand our product range, as it enables us to reach an ever-growing number of consumers while ensuring that everyone can experience the quality of Caffè Borbone, regardless of the coffee system used at home. With the holiday season approaching, our new Nescafé® Dolce Gusto®-compatible capsules further enhance our extensive assortment for this system, offering an ideal choice for consumers seeking variety,” stated Marco Schiavon, CEO of Caffè Borbone.
“We are extremely proud to have contributed to the realization of this project. The collaboration between Caffè Borbone and Baileys™ is a testament to our commitment to creating partnerships that generate added value for our customers and final consumers,” said Maurizio Distefano, President of the agency.