Two Italian excellences introduce an absolute novelty in the world of travel.
Maurizio Distefano Licensing, the exclusive licensing agent for Giochi Preziosi, has managed the partnership between one of their most famous and successful brands, CANTA TU, and Alpitour, a long-standing synonym for family vacations. This innovative collaboration between the two Italian excellences has brought CANTA TU-branded events to life in over 20 selected resorts and villages in the Mediterranean, managed by the renowned tour operating brand under Alpitour World.
CANTA TU is such a popular brand that it has become leader in its category. It’s a complete high-quality audio-video system that can be easily transported anywhere, perfect for livening up outdoor or indoor parties, and has entertained generations of families and friends for years. The CANTA TU-themed events and evenings within Alpitour’s resorts and villages will guarantee fun, thanks to the ever-growing trend of karaoke.
Alpitour represents the most solid and historic foundation of Alpitour World’s Tour Operator division, offering a vast portfolio of destinations and a variety of organized vacation solutions designed for smart families, complete with services and assistance for both adults and children. To make vacations even more enjoyable, this summer, Alpitour has chosen CANTA TU for a selection of its resorts and villages in the Mediterranean, providing great entertainment and fun.
A digital campaign has been planned on the partners’ official platforms to support these initiatives, promoting the activities and ensuring the success of the branded evenings and entertainment.ù
Michela Marchese Patti, CEO of Maurizio Distefano Licensing, states: “We are extremely proud to have coordinated this partnership. This collaboration represents an absolute novelty in the world of licensing within the tourism category, and as an agency, we are thrilled to contribute to creating unique and unforgettable experiences for Alpitour’s customers.”