The successful Milanese brand, Il Milanese Imbruttito, was born from a clear, simple and precise idea: use social media to be ironical about Milanese customs, language and habits of the Milanese.

Il Milanese Imbruttito was born from the united work of Tommaso Pozza, Federico Marisio and Marco De Crescenzio who decided they wanted to share their point of view on the human-metropolitan realities of the city of Milan. More than 3 million people follow Il Milanese Imbruttito on social channels Facebook, Instagram and YouTube. In addition to these, there are more than 500k readers every month on imbruttito.com, which chronicles everything that revolves around the city of Milan and beyond in an ironic-sarcastic way.

With a precise graphic choice and a concise and effective tone of voice, the Facebook page opened in 2013 grows quickly, reaching 100,000 likes in a month and serves as the starting point for a broader social and content creation project, with the opening of a real blog and pages on the other main social networks.

The brand has a broadened appeal to all age groups and lends itself perfectly to the customization of all types of products, ranging from food to non-food, always pushing new boundaries with irony and intelligence.