Il Milanese Imbruttito returns on the big screen with the movie “Ricomincio da Taaac”
The long-anticipated sequel signed by Il Milanese Imbruttito, titled “Ricomincio da Taaac,” directed by Pietro Belfiore, Davide Bonacina, Andrea Fadenti, Andrea Mazzarella and Davide Rossi and produced by Giovanni Cova for QMI in association with Medusa Film and Ramaya Productions and in collaboration with Prime Video, was released in cinemas on Thursday, September 26.
The iconic “Mr. Imbruttito,” a thoroughbred manager from Milan, now part of the collective imagination played by Germano Lanzoni, loses his job, home and family after the takeover of his company by an American multinational company, Blacksun, which is very concerned with inclusion and sustainability. To make ends meet, he will find himself working as a rider and other menial jobs that he has always despised and scorned, in an amusing dantesque poetic justice.
The sequel, set entirely in Lombardy, sees the return of all the characters from the Imbruttito world, with the reconfirmations of Brenda Lodigiani (as the Imbruttita), Paolo Calabresi (the visionary entrepreneur and environmentalist Aldo Brusini), Laura Locatelli (the Wife), Leonardo Uslengo (the Dwarf), Valerio Airò Rochelmeyer (the Giargiana), Renato Avallone (the State) in the cast, along with new characters and numerous guest stars.
Il Milanese Imbruttito is a highly successful social brand with a well-established licensing program managed by the Maurizio Distefano Licensing agency. Targeted at an adult audience, the brand continues to gain success among licensees, including: Cromo, Pon Pon Edizioni, La Casa de Las Carcasas and De Fonseca.
After the success of the irreverent greeting cards, Cromo has decided to expand its product line by adding mugs and plates, which will be released soon. Pon Pon Edizioni will also introduce a new product range including a calendar, an answer book, a sticker pack and a notebook. In July, La Casa de Las Carcasas launched a collection of cell phone covers and accessories. Lastly, the catchphrases of Milanese Imbruttito will also be featured on a series of products by De Fonseca, which will be presented in Fall Winter 2025.
“The release of the movie certainly confirms the great popularity of the brand and represents an additional strength for licensees who will choose ll Milanese Imbruttito,” said Maurizio Distefano, president of the agency.