SEASONS 1 IS ROLLING OUT ON THE NEW BROADCASTER
BBC Studios Kids & Family and Maurizio Distefano Licensing, Bluey’s licensing agency in Italy, are excited to share that Series 1 of the much-loved Emmy® and BAFTA award-winning animated series Bluey is now available in Italy on DeA Junior channel.
From Monday to Friday, three episodes are premiering at 7pm, with repeats earlier in the day at 7:15am and 2:10pm. On Saturdays and Sundays, three episodes are premiering at 7pm, with repeats earlier in the day at 10:10am and 2:10pm.
All schedule details are available at any time on DeA Junior website.
Bluey’s episodes are also available on other platforms:
On Rai Yoyo with Season 1, 2 and a new batch of Season 3 episodes airing daily. Bluey is currently the #1 Kids show on .
On YouTube, the Italian channel has now more than 110 million views to date and releases new videos every week, with 11 full episodes from Seasons 1 – 3 available and impressive results in February (7.7 million video views) and March (8.2 million views) 2024.
Bluey’s licensing programme in Italy is developed by Maurizio Distefano Licensing, which has secured many licensing agreements with important Italian companies, including Giochi Preziosi, the Master Toy distributor, Clementoni for puzzles, Diramix for sticker albums – which has just launched the second edition in kiosks, J Brand for Apparel, and Pon Pon Edizioni with activity and colouring books.
Bluey is created and written by Joe Brumm and produced by the multiple Emmy® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family.
BBC Studios Kids & Family has a global broadcast deal for Bluey with Disney for all territories outside of Australia, New Zealand and China. The show continues to grow its global reach and attract audiences worldwide. An extra-long episode called ‘The Sign’, which premiered globally this April, broke viewing records. ‘The Sign’ gathered more than 10 million views worldwide on Disney+[1] in the week after its release, and is the top ABC programme of 2024YTD and the highest ABC programme of all time on ABC iview[2].
“The episode had such an incredible reaction from the fans and the show is finding its way into the hearts of the rapidly growing fanbase in Italy,” says Maurizio Distefano.
Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.
Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play.
[1] Source: Internal Disney Branded Television Data. A view is defined as total stream time divided by runtime.
[2] Source: OzTAM Combined 5 City Metro & Regional TAM (Regional incl WA) Preliminary Overnight and Consolidated 7 data (Broadcast Reach counts 5 minutes consecutive viewing), OzTAM Minutes & VPM. Total Audience methodology includes the sum of metro and regional viewing, first run episodes, encores and VPM. Series average based on the Total Audience of each episode.