Édition Albert René and Maurizio Distefano Licensing announce their partnership with Oniverse, the new naming of Calzedonia Group, for the capsule collection dedicated to Asterix included in the new Spring/Summer 2024 Collection of Intimissimi Uomo.
The new Collection combines classic style, creativity and innovation, celebrating elegance through a wide range of garments that reflect an ongoing commitment to meeting the needs of the contemporary man. Garments featuring Asterix join the core garments represented by canvas and jersey tartans, polka-dot and striped checks that continue to be an integral part of Intimissimi Uomo’s DNA, lending a distinctive edge.
This new and exclusive collaboration with Asterix enriches the garments with the famous characters-Asterix and Obelix, the little dog Idefix, and the charming Falabella. Printed briefs and boxer shorts, a T-shirt with a breast pocket and embroidery, and two versions of pyjamas, with long and short sleeves, are part of the capsule. The colors of the capsule reflect the identity of Intimissimi Uomo: black, grey, forest green; while the characters give a fun and irreverent edge to the garments.
“We are very proud of this partnership with Oniverse, Calzedonia Group, a leader in its field, with high image products and positioning,” says Baptiste Cazaux, Head of Licensing at Éditions Albert René. “The recognisable Asterix characters lend a witty note to Intimissimi Uomo’s extreme quality garments.”
And Maurizio Distefano, president of the agency of the same name, adds: “We are very happy to have Asterix among our proposals because in the licensing market it represents an evergreen brand, ironic and transversal across all targets. The richness of the characters and the splendid Style Guides allow to create products that are always new, prompting purchases – for ourselves or as gifts. This collection of Intimissimi Uomo sublimely expresses all the strength of the Asterix brand and especially its fun spirit, loved by all.”
Asterix is the brand inspired by the funny adventures of the famous hero of Gaul that to date has more than sixty-five years of history, with over 400 million comic books sold. The ‘last comic book has sold more than 5 million copies worldwide, with a total readership of more than 20 million, and the adventures of Asterix have been translated into 111 different languages and dialects.
Intimissimi Uomo continues to offer a wide range of garments that reflect the elegance, quality, and innovation that have always characterized the brand, thanks in part to these unprecedented partnerships. The PE24 Collection is a journey into men’s fashion, combining classic style with contemporary and fun details, to be discovered and tried on in store and online.