Among Maurizio Distefano Licensing’s properties is Asterix, the brand inspired to the fun adventures of the famous hero of Gaul created by Les Éditions Albert René that, as of today, counts 60 years of history with over 385 million sold comics. Asterix is true evergreen, that’s why it can afford to fascinate a very transversal target. Its last comic book sold over 5 million copies in the world, for a total of over 20 million readers and its adventures have been translated in 111 languages and dialects.
Panini Comics set the release date of the next volume “Asterix and the Griffin” for the 28th of October 2021. Asterix, Obelix and Idefix, accompanied by the druid Panoramix, will get involved in the epic and full of unexpected search for the Griffin, a mysterious and fantastic mythological creature. Jean-Yves Ferri, author of the thirty-ninth volume, says “All I had left to do was to choose the animal to be at the center of the story from the rich archive of ancient mythology, and I chose the Griffin, half eagle, and half lion with horse ears: in short, an enigmatic creature!”. The new comic book will be released in 17 different languages.
“We’re very glad to have Asterix in our licensing portfolio.” Says Maurizio Distefano, President of MDL, “The creation of new contents and new stories is surely one of the most important things for a Property, and this makes Asterix a safe choice in the licensing market”.