The fourth season of the Emmy Award-winning preschool series, Bing, airing daily on Rai YoYo, thrills little ones thanks to themes close to the early years and now more relevant than ever. In fact, in one of the new episodes titled “Vaccination”, Bing meets a new character, Dr. Molly, to get vaccinated, a way to help children deal with this type of situation that can be a little scary. When this episode first aired in December on Rai YoYo, it reached 343,000 AMR and was the channel’s most watched episode of the day, with an 18.9% share among children ages 4-7!
The fourth season presents also a new character, Nicky, Sula’s little cousin, and many new themes and events, such as Halloween, Christmas and New Year’s. Other inherent emotional themes that the new series addresses are disappointment, worry, sadness, kindness, courage, and trust.
Overall, Bing was the most watched series in the 6 p.m. time slot among all children’s shows in Italy this December! Season 4 is also available on Rai YoYo’s RaiPlay app, where Bing is currently ranked #1.
The launch of the new episodes had a significant impact on audience’s engagement also on all the other platforms and channels, such as social media. App downloads increased by an incredible +36% in the month of December alone!
In addition, the first sign language version of Bing is available on TIMVision.
Maurizio Distefano Licensing, Bing’s Italian agent, continues to close licensing contracts with major Italian companies: the latest arrivals are Lubex, which will develop a line of accessories for cars, with sun shades suitable for younger passengers; Adriatic with beach toys, buckets and molds; Smoby for scooters and tricycles and Sevi that, thanks to the agreement with Giochi Preziosi, will develop wooden toys inspired by the series.