Thanks to Maurizio Distefano Licensing, today in kiosks the magazine for the youngest is dedicated to Bing and its friends
The popular magazine Focus Pico, edited by Mondadori and dedicated to the youngest readers, thanks to MDL agency, who manages licensing rights for the brand in Italy, has chosen Bing for a special issue ahead of Christmas.
With sweet Bing’s episodes stories to read, games and coloring pages, as well as a wide selection of stickers, the magazine will engage and entertain the younger children while waiting for Christmas, letting immerse themselves in the playful world of Bing, in an all winter version.
Bing is an award winning animated pre-school TV series that airs in Italy on Rai YoYo, with more than 15 episodes a day, that attracts children from 1 to 5 years old. Bing’s success has been lightning fast, both on television with a very high share of audience, and on social channels, where the official Italian Facebook page is already followed by more than 23,000 people just 5 months after its opening.
Adapted from Ted Dewan’s insightful books, Bing celebrates the noisy, joyful, messy reality of life when you’re a pre-schooler.
The stories are small but they are full of drama – everyday micro-dramas that all young children and the grown-ups in their lives will recognise – whether it’s dropping an ice cream or losing a favourite toy.
Precisely for this reason, Bing is becoming the favorite character of many and many Italian children.
Follow Bing on its official italian Facebook page, https://www.facebook.com/BingBunnyItalia/ and on YouTube Italian channel https://www.youtube.com/channel/UC2vF6YEhaKAh1uMUc58lqdg